Rexam Dispensing Systems, Purchase, NY, has introduced Sof’n Touch, a new fragrance mini applicator distinctive for its spray form. Cleaner than a pen and more consistent than a roll-on, Sof’n Touch affords the high-precision and even application of a fragrance in small doses. The retro-looking applicator works on the principle of capillarity, with tiny orifices or capillaries on the applicator’s head that can both maintain and regulate the flow of the product.

Rexam also introduced the Dispenser Tube. The tube is achieved by assembling Rexam’s SP343 airless pump with fashion collar and pre-assembled cap to a soft plastic tube. The neck of the tube is adapted to Rexam’s Snap On system where the pump is easily snapped into place rather than being screwed on.

More information: www.rexam.com.